Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Please confirm your sign-up to our newsletter using the confirmation email that we just sent you. Sign up now to stay on top of your SEO performance. Something went wrong. But Apple owns a huge percentage of the mobile search space and now Google pays them to power that. This email address already has an account. So I try to block out a couple of hours for just search writing each morning and the rest, I try to focus on RustyBrick with some sprinklings of search stuff here and there throughout the day. I love writing about search and then joined with Danny Sullivan when he was with Search Engine Watch and we left there to start Search Engine Land and the SMX events. And no, technical SEO will likely never be solved. If we don’t satisfy their queries, we’re not going to be around tomorrow.” – Amit Singhal, former VP of Google Search [50:02], This is the worst piece of SEO advice that Barry has ever heard. In the past, he was also news editor for Search Engine Watch, and he’s also been a moderator at several search marketing forums. Get the Latest daily news and insights about search engine marketing, SEO and paid search. Barry is also the News Editor at Search Engine Land. In 2018, Barry was named the U.S. Search Personality of the Year at the U.S. Search Awards. He also runs Search Engine Roundtable , a popular search blog on very advanced SEM topics. In 2001 or so, I took a personal interest in how search engines work and started the Search Engine Roundtable in 2003 as a place to keep notes on what is changing in search and how the search community is reacting to that change. Apple might join the search engine business, The Future of Content Marketing with Jeff Coyle. Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. There are some reports that Apple might join the search engine business. “I have nothing to announce” as Google would say. Microsoft did it years and years ago and did not really take search market share away from Google yet. Barry Schwartz CEO, RustyBrick Founder, Search Engine Roundtable. Right where he wants to be. Check and correct your email address. Already correct? Think about building a web site that a Google engineer would be embarrassed to see not ranking number one in the Google search results for the queries that site is relevant for. So please be on top of that. View a detailed SEO analysis of www.drbarryschwartz.com - find important SEO issues, potential site speed optimizations, and more. In the near future, SEO mistakes will be made. I asked him what attracted him to this idea of creating a news site, and what he thinks makes a news site successful. You can opt-out at any time with a single click. He’s been covering the search industry for more than 15 years both as the founder of Search Engine Roundtable and he’s been the news editor for Search Engine Land since the site launched. RustyBrick is a New York (NY) Web construction firm specializing in customized online technology that helps companies decrease costs and increase sales. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! Please check whether the email address below is correct, if not, you can update it and we’ll send you a new invitation. Barry has been organizing the search marketing expo in Israel for several years now; first it was called Shincon and now this 2012 we have joined the ranks of SMX Israel. Prev Story Next story. He owns RustyBrick, a NY based web consulting firm. Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. Nov 10, 2020 • 7:21 am | (0) by Barry Schwartz | Filed Under Bing SEO. This domain is already being monitored by ContentKing. Barry Schwartz He owns RustyBrick , a NY based web consulting firm. They’ll not just be talking to their phones or computers, but talking to their TVs, their refrigerators, their vanity mirrors, their plants on their desks. We immediately started analyzing your website. Negative SEO; Barry Schwartz (no joke, I am listed there) The list goes on, including from John's tweet: SEOs that recommend tactics against guidelines without disclosing the risk to their clients. Barry Schwartz is the President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales. In today’s edition of The Search Engine Journal Show, I talk to Barry Schwartz – an SEO pro you definitely need to know better. Consistency is really it. In today’s episode, Barry Schwartz shared with us his thoughts on improving your ranking with SEO, RankBrain, the latest trends in SEO and the secret key to growing your online business this year. In 2020 we really saw advances in search engines understanding queries better and the content on the page — i.e. First, mobile-first indexing will be 100% live by March 2021 and if your site has not moved over yet (by the way, it probably has moved over) then when it is forced over to mobile-indexing, it might result in ranking disruption. No thanks, I don't want to stay updated on digital marketing. [5:31], On his approach to writing: “I personally cannot stand listening or reading something that could have been said in a shorter period of time…” [7:11], Where the idea for his Honor an SEO/SEM series came from. seo Google's Daniel Waisberg confirmed this bug is resolved and said it only "affected only a tiny number of sites." We ask for your email address to prevent abuse. Visit our podcast archive to listen to other Search Engine Journal Show podcasts! “If you look back at all these updates, you can see the pattern over the past 20-years,” writes Barry Schwartz, a leading search expert and Search Engine Land contributing editor. [25:49], Barry’s advice for people who want to start their own business. [4:09], There are days when Barry isn’t in the mood to write, but he does it anyway. Get inspired by Barry Schwartz's exceptional work ethic, no nonsense approach to covering SEO news, and genuine dedication to our community. daily news and insights about search engine marketing, SEO and paid search. We will always have something new and exciting and flashy on the web that technical SEOs will need to figure out how to make search engine friendly. “There are people who actually like and respect what you do and that award showed that on some level.” [33:12], In June 2019, Barry and fellow SEL contributor Greg Sterling were given the Outstanding Community Service Awards. Digital Marketing League Commissioner and Textbroker, CEO Phillip Thune, joins SEO expert, Barry Schwartz, in a lively discussion about the evolution of Search, … I think it really won’t be a big deal in terms of ranking changes when it goes live but SEOs will make a big deal of it. Danny Goodwin is Executive Editor of Search Engine Journal. Finally, these core updates and ongoing algorithm and ranking updates are always fun for SEOs and always cause a lot of challenges. Barry Schwartz may refer to: Barry Schwartz (psychologist) (born 1946), American psychologist Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive [35:37], Barry’s recommended resources for people who want to learn about SEO or digital marketing. IAC To Launch AskCity; Local Info Services Site. Steven is ContentKing’s VP of Community. 26 years later, it is still operating, we have over a dozen employees and we build out software, both web and mobile software for businesses. People will not just be talking to their phones or computers, but talking to their TVs, their refrigerators, their vanity mirrors, their plants on their desks. It has to give you the answer and so far, featured snippets is how that is done. I am Barry Schwartz, I own a company with my twin brother Ronnie named RustyBrick. And I would argue, most SEOs would prefer to have the featured snippet than not. Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Share . Barry Schwartz is the CEO of RustyBrick, which is a New York-based web services firm. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and … Thank you for your subscription, welcome aboard! About The Author. The conference is … How ContentKing provides Atlassian the SEO insurance it needs. I am Barry Schwartz, I own a company with my twin brother Ronnie named RustyBrick. Barry Schwartz. Not just with Google algorithm updates but anything that might be different or off in the SEO industry. I even produce a couple of videos a week on search on my YouTube channel - go subscribe now. Barry Schwartz Search Engine Land Award ... web development, web programming, e-commerce, search engine optimization, .NET technologies web seminars services and more. It can’t. Those challenges have always been there and will continue to be there. [1:21], Barry has been consistently pumping out 5 to 10 articles per day on search for over 15 years. “I’ve not hired people because I thought there’d be a problem in terms of company culture,” he said. Second, we know of the Page Experience Update is coming sometime likely in 2021, we don’t know when yet. I mean, how is Google or any search engine, going to list 10 blue links? [51:55], If he could go back in time and give his younger self some advice, what would it be? Sign up . Tweet. Want another chance to check out ContentKing? [1:07:54], Listen to the full episode at the top of this post. Interested in the Enterprise plan? Please contact us if you are the rightful owner of this domain. Barry … Barry Schwartz on November 23, 2020 at 8:44 am This means, be one step ahead of Google in terms of what Google wants to rank high in its search results. [31:09], Winning the U.S. Search Personality award in 2018 was meaningful and humbling for Barry. If you own it, please contact us. My morning routine normally starts around 5:45 AM and I try my best to finish up my SEO side of the day by around 9 AM. Here are the biggest takeaways: What doesn’t work anymore in SEO – 02:29; Growing in 2020: SEO and user experience – 06:48 26 years later, it is still operating, we have over a dozen employees and we build out software, both web and mobile software for businesses. I am a search geek that loves technology, I guess is how you’d sum it up. About Barry Schwartz There are days when he isn’t in the mood to write, but he does it anyway. Just. [9:33], Barry has been doing his weekly video news recap series for 12 years. If you could take out the emotion, things would be a lot smoother and easier… Not having that emotional factor does help a lot, especially when writing about stuff in our industry.”. In today’s edition of The Search Engine Journal Show, I talk to Barry Schwartz – an SEO pro you definitely need to know better. [1:03:08], Barry shares his insights on the top search trends that could impact SEO professionals and what we can do about them. Barry is also the News Editor at Danny Sullivan 's Search Engine Land. Search Visibility Then & Now: What's the Reliable Way to Measure Your SEO Efforts? Google does not have an E-A-T score but they do have some way of figuring it out on some level. Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Probably the economy, similar to 2020 with the pandemic, but I think in 2021 it might get really bad, especially Q1 and Q2. I mean, I follow trends daily and if something is off, that means something may have changed. Please enter a valid domain name (www.example.com). [3:12], How Barry came up with the name Search Engine Roundtable. Perhaps you want to, Check whether your email address is correct. [20:21], What got him interested in SEO in the early days and how that eventually transitioned into writing about SEO. The nofollow link attribute has been a staple of the SEO industry for almost 15 years and now it is changing for the first time, in a big way. [12:41], On starting his new vlog series where he interviews top SEO and SEM professionals. You're already a subscriber to our newsletter. This means he’s involved in everything community and content marketing related. I just do what I’m supposed to do.”. [37:15], On dealing with and overcoming professional struggles. We actually started it in 1994 while in high school. Be prepared by monitoring your site for high-impact issues and changes. There may be a really big, maybe even massive, Google search ranking algorithm update going on right now. Barry says he started SEO Roundtable to create a sort of “notebook” recording what the SEO … Too many trial sign-ups in a short time. This domain has been excluded from monitoring. According to Schwartz, Google has continually worked to build algorithms that better understand content and signals in faster and smarter ways 3 . Please, try again later. He also runs Search Engine Roundtable , a popular search blog on very advanced SEM topics. A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet. Request a quote and we’ll get back to you very soon! Please wait 5 minutes. We can't find this domain. I have a very consistent morning routine. Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t, What can people expect when they visit Search Engine Roundtable and what is his goal for the site? After nearly 16 years of covering search and over 50,000 stories published, Barry shows no signs of slowing down. [43:26], Barry says working with Danny Sullivan is one of the bigger highlights in his professional career. SEO 101 Ep 394: Google Passages and the Future of Search with Barry Schwartz John and Ross welcome the one and only Barry Schwartz on the show - finally! Specific to the SEO and ranking side, I guess we know of two things coming: I am not going to say that voice search AR, AI, machine learning is going to be the biggest challenge because when it comes down to it, search engines really want to rank good stuff higher than bad stuff. Some unexpected error happened. Here’s how he does it. Listen to this episode and get inspired by Barry’s exceptional work ethic, no nonsense approach to covering SEO news, genuine dedication to our community, and more. I still run and operate RustyBrick, I still write a ton at both Search Engine Roundtable and Search Engine Land. [29:59], When pitching to speak at SMX and other conferences, it’s also important to reach out to those coordinating and moderating the sessions. [1:05:56], What’s next for Barry Schwartz? Starting on Friday/Saturday the chatter within the SEO … But more and more people will type less and use voice more. [17:34], This is how he manages his time and stays productive with all the stuff he’s doing. We actually started it in 1994 while in high school. And that’s good news for the community. But I am a strong believer in having a consistent routine in both work life and personal life. Barry Schwartz; 2/8/2006; 238 Reads; 1 min read; SEO. “Who cares if I’m in the mood for it or not? Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Are you sure it's correct? [27:02], Culture is very important for Barry when hiring employees. [53:52], The key to having a long and successful career in SEO. [59:39], What does a typical day look like for Barry? SEO Industry in 2020 with Barry Schwartz. Prev Story Next Story. [39:33], How did he react to Danny Sullivan, his former colleague, leaving Search Engine Land and Third Door Media to join Google in 2017? It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. You can regularly see him speaking, moderating, and live blogging like a fiend at the SMX Conference series, as well as many other marketing and technology events. Consistency and routine helps one notice these things, I believe. I think voice and yes, that impacts zero-click, will be bigger. [1:01:59], The most egregious black hat tactic he sees people do nowadays. [15:05], Is there a story that stands out from all the other 50,000+ stories Barry has written? Videos from Barry Schwartz of RustyBrick.com Barry also has videos for Search Engine Roundtable, Search Engine Land and RustyBrick. Barry Schwartz has been consistently pumping out 5 to 10 articles per day on search since 2004. ... 14y Barry Schwartz. “I’m sitting in a high school class, my brother made up the name, just two words put together.” [24:18], His company RustyBrick grew organically – driven by client referrals. Twitter | YouTube |RustyBrick | Search Engine Roundtable. In addition to overseeing SEJ's editorial strategy and managing contributions from ... [Read full bio], Search Engine Optimization (SEO) Starter Guide, Congratulations, Barry Schwartz, Search Personality of the Year, Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic, SEO Tips for Publishers: 11 Ways to Grow Your Audience, The Power of Impression-Based Campaigns to Grow Your Brand. Barry Schwartz was one of the first people to report on the Core Vitals Update. If they do, that might be interesting. Subscribe: Apple Podcast | Google Podcasts | Spotify, “I personally always joke around on some level that emotions get in the way of running an effective business or doing something that you need to do. He’s been covering the search industry for more than 15 … And in 2019, he was awarded the Outstanding Community Services Award by Search Engine Land. Please contact us. Contact us and we'll resolve it right away. Barry Schwartz He owns RustyBrick , a NY based web consulting firm. Be it a user interface change, sitelinks disappearing, a new ranking change or even maybe someone in the space having a hard day. [56:11], Here’s what Barry is looking forward to in SEO right now. I hope I am wrong and I hope things go back to normal soon but I think the biggest challenge facing SEOs will be this pandemic and running their businesses. I mean, what signals does the ranking algorithm use to determine if a site is showing levels of Expertise, Authoritativeness and Trustworthiness? Please contact us. Besides for the normal wake up and normal hygiene stuff, I go through emails first thing in the morning, run through the RSS feeds and check the SEO community in the forums and on social media. He gets a huge kick out of letting websites rank and loves to talk SEO, content marketing and growth. And that’s good news for the community. Your trial recently expired. [1:04:12], Fun fact: Though he stopped actively playing several years ago, Barry loved playing basketball. After nearly 16 years of covering search and over 50,000 stories published, Barry shows no signs of slowing down. [57:38], On the funniest SEO consultancy call he’s ever had and staying away from writing about politics. ... Top Five Places to Spend There is a nice new thread at Search Engine Watch Forums named SEO Top 5... Barry Schwartz; 12/30/2005; 149 Reads; [22:19], The name RustyBrick came to be in 1994 when Barry and his twin brother, Ronnie, were 14 years old. If Apple enters the market and if the DOJ lawsuit really changes things up within Google, it should be interesting to see how Google’s market share shifts in five years from now. It happens every now and then that the email ends up in the spam or promo folders, we recommend checking them. [48:14], The piece of SEO advice that stuck out for him over the years? The Importance of SEO Automation and XML Sitemaps: My Interview with Barry Schwartz One of the most common refrains in business is “time is money”. Barry Schwartz is the CEO of RustyBrick, which is a New York-based web services firm. Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. But I think you will see a lot of SEOs do a lot of work around those metrics including but not limited to the core web vitals. BERT (bidirectional encoder representations from transformers) is now used in all queries. Barry is very much into consistency, routine, and efficiency – qualities which he says work together well in terms of doing something for a really, really long time. “Our responsibility is to our searchers. We just got most CMS platforms to be search engine friendly out of the box and now we have a reassurance of JavaScript frameworks that are completely not search engine friendly. Unable to change email address due to a technical glitch. AI is a big part of how featured snippets work and a lot of these advancements in search, but I wouldn’t be concerned about how the AI works.

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barry schwartz seo

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Please confirm your sign-up to our newsletter using the confirmation email that we just sent you. Sign up now to stay on top of your SEO performance. Something went wrong. But Apple owns a huge percentage of the mobile search space and now Google pays them to power that. This email address already has an account. So I try to block out a couple of hours for just search writing each morning and the rest, I try to focus on RustyBrick with some sprinklings of search stuff here and there throughout the day. I love writing about search and then joined with Danny Sullivan when he was with Search Engine Watch and we left there to start Search Engine Land and the SMX events. And no, technical SEO will likely never be solved. If we don’t satisfy their queries, we’re not going to be around tomorrow.” – Amit Singhal, former VP of Google Search [50:02], This is the worst piece of SEO advice that Barry has ever heard. In the past, he was also news editor for Search Engine Watch, and he’s also been a moderator at several search marketing forums. Get the Latest daily news and insights about search engine marketing, SEO and paid search. Barry is also the News Editor at Search Engine Land. In 2018, Barry was named the U.S. Search Personality of the Year at the U.S. Search Awards. He also runs Search Engine Roundtable , a popular search blog on very advanced SEM topics. In 2001 or so, I took a personal interest in how search engines work and started the Search Engine Roundtable in 2003 as a place to keep notes on what is changing in search and how the search community is reacting to that change. Apple might join the search engine business, The Future of Content Marketing with Jeff Coyle. Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. There are some reports that Apple might join the search engine business. “I have nothing to announce” as Google would say. Microsoft did it years and years ago and did not really take search market share away from Google yet. Barry Schwartz CEO, RustyBrick Founder, Search Engine Roundtable. Right where he wants to be. Check and correct your email address. Already correct? Think about building a web site that a Google engineer would be embarrassed to see not ranking number one in the Google search results for the queries that site is relevant for. So please be on top of that. View a detailed SEO analysis of www.drbarryschwartz.com - find important SEO issues, potential site speed optimizations, and more. In the near future, SEO mistakes will be made. I asked him what attracted him to this idea of creating a news site, and what he thinks makes a news site successful. You can opt-out at any time with a single click. He’s been covering the search industry for more than 15 years both as the founder of Search Engine Roundtable and he’s been the news editor for Search Engine Land since the site launched. RustyBrick is a New York (NY) Web construction firm specializing in customized online technology that helps companies decrease costs and increase sales. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! Please check whether the email address below is correct, if not, you can update it and we’ll send you a new invitation. Barry has been organizing the search marketing expo in Israel for several years now; first it was called Shincon and now this 2012 we have joined the ranks of SMX Israel. Prev Story Next story. He owns RustyBrick, a NY based web consulting firm. Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. Nov 10, 2020 • 7:21 am | (0) by Barry Schwartz | Filed Under Bing SEO. This domain is already being monitored by ContentKing. Barry Schwartz He owns RustyBrick , a NY based web consulting firm. They’ll not just be talking to their phones or computers, but talking to their TVs, their refrigerators, their vanity mirrors, their plants on their desks. We immediately started analyzing your website. Negative SEO; Barry Schwartz (no joke, I am listed there) The list goes on, including from John's tweet: SEOs that recommend tactics against guidelines without disclosing the risk to their clients. Barry Schwartz is the President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales. In today’s edition of The Search Engine Journal Show, I talk to Barry Schwartz – an SEO pro you definitely need to know better. Consistency is really it. In today’s episode, Barry Schwartz shared with us his thoughts on improving your ranking with SEO, RankBrain, the latest trends in SEO and the secret key to growing your online business this year. In 2020 we really saw advances in search engines understanding queries better and the content on the page — i.e. First, mobile-first indexing will be 100% live by March 2021 and if your site has not moved over yet (by the way, it probably has moved over) then when it is forced over to mobile-indexing, it might result in ranking disruption. No thanks, I don't want to stay updated on digital marketing. [5:31], On his approach to writing: “I personally cannot stand listening or reading something that could have been said in a shorter period of time…” [7:11], Where the idea for his Honor an SEO/SEM series came from. seo Google's Daniel Waisberg confirmed this bug is resolved and said it only "affected only a tiny number of sites." We ask for your email address to prevent abuse. Visit our podcast archive to listen to other Search Engine Journal Show podcasts! “If you look back at all these updates, you can see the pattern over the past 20-years,” writes Barry Schwartz, a leading search expert and Search Engine Land contributing editor. [25:49], Barry’s advice for people who want to start their own business. [4:09], There are days when Barry isn’t in the mood to write, but he does it anyway. Get inspired by Barry Schwartz's exceptional work ethic, no nonsense approach to covering SEO news, and genuine dedication to our community. daily news and insights about search engine marketing, SEO and paid search. We will always have something new and exciting and flashy on the web that technical SEOs will need to figure out how to make search engine friendly. “There are people who actually like and respect what you do and that award showed that on some level.” [33:12], In June 2019, Barry and fellow SEL contributor Greg Sterling were given the Outstanding Community Service Awards. Digital Marketing League Commissioner and Textbroker, CEO Phillip Thune, joins SEO expert, Barry Schwartz, in a lively discussion about the evolution of Search, … I think it really won’t be a big deal in terms of ranking changes when it goes live but SEOs will make a big deal of it. Danny Goodwin is Executive Editor of Search Engine Journal. Finally, these core updates and ongoing algorithm and ranking updates are always fun for SEOs and always cause a lot of challenges. Barry Schwartz may refer to: Barry Schwartz (psychologist) (born 1946), American psychologist Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive [35:37], Barry’s recommended resources for people who want to learn about SEO or digital marketing. IAC To Launch AskCity; Local Info Services Site. Steven is ContentKing’s VP of Community. 26 years later, it is still operating, we have over a dozen employees and we build out software, both web and mobile software for businesses. People will not just be talking to their phones or computers, but talking to their TVs, their refrigerators, their vanity mirrors, their plants on their desks. It has to give you the answer and so far, featured snippets is how that is done. I am Barry Schwartz, I own a company with my twin brother Ronnie named RustyBrick. And I would argue, most SEOs would prefer to have the featured snippet than not. Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Share . Barry Schwartz is the CEO of RustyBrick, which is a New York-based web services firm. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and … Thank you for your subscription, welcome aboard! About The Author. The conference is … How ContentKing provides Atlassian the SEO insurance it needs. I am Barry Schwartz, I own a company with my twin brother Ronnie named RustyBrick. Barry Schwartz. Not just with Google algorithm updates but anything that might be different or off in the SEO industry. I even produce a couple of videos a week on search on my YouTube channel - go subscribe now. Barry Schwartz Search Engine Land Award ... web development, web programming, e-commerce, search engine optimization, .NET technologies web seminars services and more. It can’t. Those challenges have always been there and will continue to be there. [1:21], Barry has been consistently pumping out 5 to 10 articles per day on search for over 15 years. “I’ve not hired people because I thought there’d be a problem in terms of company culture,” he said. Second, we know of the Page Experience Update is coming sometime likely in 2021, we don’t know when yet. I mean, how is Google or any search engine, going to list 10 blue links? [51:55], If he could go back in time and give his younger self some advice, what would it be? Sign up . Tweet. Want another chance to check out ContentKing? [1:07:54], Listen to the full episode at the top of this post. Interested in the Enterprise plan? Please contact us if you are the rightful owner of this domain. Barry … Barry Schwartz on November 23, 2020 at 8:44 am This means, be one step ahead of Google in terms of what Google wants to rank high in its search results. [31:09], Winning the U.S. Search Personality award in 2018 was meaningful and humbling for Barry. If you own it, please contact us. My morning routine normally starts around 5:45 AM and I try my best to finish up my SEO side of the day by around 9 AM. Here are the biggest takeaways: What doesn’t work anymore in SEO – 02:29; Growing in 2020: SEO and user experience – 06:48 26 years later, it is still operating, we have over a dozen employees and we build out software, both web and mobile software for businesses. I am a search geek that loves technology, I guess is how you’d sum it up. About Barry Schwartz There are days when he isn’t in the mood to write, but he does it anyway. Just. [9:33], Barry has been doing his weekly video news recap series for 12 years. If you could take out the emotion, things would be a lot smoother and easier… Not having that emotional factor does help a lot, especially when writing about stuff in our industry.”. In today’s edition of The Search Engine Journal Show, I talk to Barry Schwartz – an SEO pro you definitely need to know better. [1:03:08], Barry shares his insights on the top search trends that could impact SEO professionals and what we can do about them. Barry is also the News Editor at Danny Sullivan 's Search Engine Land. Search Visibility Then & Now: What's the Reliable Way to Measure Your SEO Efforts? Google does not have an E-A-T score but they do have some way of figuring it out on some level. Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Probably the economy, similar to 2020 with the pandemic, but I think in 2021 it might get really bad, especially Q1 and Q2. I mean, I follow trends daily and if something is off, that means something may have changed. Please enter a valid domain name (www.example.com). [3:12], How Barry came up with the name Search Engine Roundtable. Perhaps you want to, Check whether your email address is correct. [20:21], What got him interested in SEO in the early days and how that eventually transitioned into writing about SEO. The nofollow link attribute has been a staple of the SEO industry for almost 15 years and now it is changing for the first time, in a big way. [12:41], On starting his new vlog series where he interviews top SEO and SEM professionals. You're already a subscriber to our newsletter. This means he’s involved in everything community and content marketing related. I just do what I’m supposed to do.”. [37:15], On dealing with and overcoming professional struggles. We actually started it in 1994 while in high school. Be prepared by monitoring your site for high-impact issues and changes. There may be a really big, maybe even massive, Google search ranking algorithm update going on right now. Barry says he started SEO Roundtable to create a sort of “notebook” recording what the SEO … Too many trial sign-ups in a short time. This domain has been excluded from monitoring. According to Schwartz, Google has continually worked to build algorithms that better understand content and signals in faster and smarter ways 3 . Please, try again later. He also runs Search Engine Roundtable , a popular search blog on very advanced SEM topics. A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet. Request a quote and we’ll get back to you very soon! Please wait 5 minutes. We can't find this domain. I have a very consistent morning routine. Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t, What can people expect when they visit Search Engine Roundtable and what is his goal for the site? After nearly 16 years of covering search and over 50,000 stories published, Barry shows no signs of slowing down. [43:26], Barry says working with Danny Sullivan is one of the bigger highlights in his professional career. SEO 101 Ep 394: Google Passages and the Future of Search with Barry Schwartz John and Ross welcome the one and only Barry Schwartz on the show - finally! Specific to the SEO and ranking side, I guess we know of two things coming: I am not going to say that voice search AR, AI, machine learning is going to be the biggest challenge because when it comes down to it, search engines really want to rank good stuff higher than bad stuff. Some unexpected error happened. Here’s how he does it. Listen to this episode and get inspired by Barry’s exceptional work ethic, no nonsense approach to covering SEO news, genuine dedication to our community, and more. I still run and operate RustyBrick, I still write a ton at both Search Engine Roundtable and Search Engine Land. [29:59], When pitching to speak at SMX and other conferences, it’s also important to reach out to those coordinating and moderating the sessions. [1:05:56], What’s next for Barry Schwartz? Starting on Friday/Saturday the chatter within the SEO … But more and more people will type less and use voice more. [17:34], This is how he manages his time and stays productive with all the stuff he’s doing. We actually started it in 1994 while in high school. And that’s good news for the community. But I am a strong believer in having a consistent routine in both work life and personal life. Barry Schwartz; 2/8/2006; 238 Reads; 1 min read; SEO. “Who cares if I’m in the mood for it or not? Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Are you sure it's correct? [27:02], Culture is very important for Barry when hiring employees. [53:52], The key to having a long and successful career in SEO. [59:39], What does a typical day look like for Barry? SEO Industry in 2020 with Barry Schwartz. Prev Story Next Story. [39:33], How did he react to Danny Sullivan, his former colleague, leaving Search Engine Land and Third Door Media to join Google in 2017? It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. You can regularly see him speaking, moderating, and live blogging like a fiend at the SMX Conference series, as well as many other marketing and technology events. Consistency and routine helps one notice these things, I believe. I think voice and yes, that impacts zero-click, will be bigger. [1:01:59], The most egregious black hat tactic he sees people do nowadays. [15:05], Is there a story that stands out from all the other 50,000+ stories Barry has written? Videos from Barry Schwartz of RustyBrick.com Barry also has videos for Search Engine Roundtable, Search Engine Land and RustyBrick. Barry Schwartz has been consistently pumping out 5 to 10 articles per day on search since 2004. ... 14y Barry Schwartz. “I’m sitting in a high school class, my brother made up the name, just two words put together.” [24:18], His company RustyBrick grew organically – driven by client referrals. Twitter | YouTube |RustyBrick | Search Engine Roundtable. In addition to overseeing SEJ's editorial strategy and managing contributions from ... [Read full bio], Search Engine Optimization (SEO) Starter Guide, Congratulations, Barry Schwartz, Search Personality of the Year, Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic, SEO Tips for Publishers: 11 Ways to Grow Your Audience, The Power of Impression-Based Campaigns to Grow Your Brand. Barry Schwartz was one of the first people to report on the Core Vitals Update. If they do, that might be interesting. Subscribe: Apple Podcast | Google Podcasts | Spotify, “I personally always joke around on some level that emotions get in the way of running an effective business or doing something that you need to do. He’s been covering the search industry for more than 15 … And in 2019, he was awarded the Outstanding Community Services Award by Search Engine Land. Please contact us. Contact us and we'll resolve it right away. Barry Schwartz He owns RustyBrick , a NY based web consulting firm. Be it a user interface change, sitelinks disappearing, a new ranking change or even maybe someone in the space having a hard day. [56:11], Here’s what Barry is looking forward to in SEO right now. I hope I am wrong and I hope things go back to normal soon but I think the biggest challenge facing SEOs will be this pandemic and running their businesses. I mean, what signals does the ranking algorithm use to determine if a site is showing levels of Expertise, Authoritativeness and Trustworthiness? Please contact us. Besides for the normal wake up and normal hygiene stuff, I go through emails first thing in the morning, run through the RSS feeds and check the SEO community in the forums and on social media. He gets a huge kick out of letting websites rank and loves to talk SEO, content marketing and growth. And that’s good news for the community. Your trial recently expired. [1:04:12], Fun fact: Though he stopped actively playing several years ago, Barry loved playing basketball. After nearly 16 years of covering search and over 50,000 stories published, Barry shows no signs of slowing down. [57:38], On the funniest SEO consultancy call he’s ever had and staying away from writing about politics. ... Top Five Places to Spend There is a nice new thread at Search Engine Watch Forums named SEO Top 5... Barry Schwartz; 12/30/2005; 149 Reads; [22:19], The name RustyBrick came to be in 1994 when Barry and his twin brother, Ronnie, were 14 years old. If Apple enters the market and if the DOJ lawsuit really changes things up within Google, it should be interesting to see how Google’s market share shifts in five years from now. It happens every now and then that the email ends up in the spam or promo folders, we recommend checking them. [48:14], The piece of SEO advice that stuck out for him over the years? The Importance of SEO Automation and XML Sitemaps: My Interview with Barry Schwartz One of the most common refrains in business is “time is money”. Barry Schwartz is the CEO of RustyBrick, which is a New York-based web services firm. Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. But I think you will see a lot of SEOs do a lot of work around those metrics including but not limited to the core web vitals. BERT (bidirectional encoder representations from transformers) is now used in all queries. Barry is very much into consistency, routine, and efficiency – qualities which he says work together well in terms of doing something for a really, really long time. “Our responsibility is to our searchers. We just got most CMS platforms to be search engine friendly out of the box and now we have a reassurance of JavaScript frameworks that are completely not search engine friendly. Unable to change email address due to a technical glitch. AI is a big part of how featured snippets work and a lot of these advancements in search, but I wouldn’t be concerned about how the AI works. 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